City of Grand Prairie - File #: 18-7768

• File #: 18-7768
• Version: 1
• Name: WFAA Tourism Advertising Contract
• Type: Agenda Item
• Status: Passed
• File created: 3/28/2018
• In control: City Secretary
• On agenda: 4/3/2018
• Final action: 4/3/2018
• Title: Contract with WFAA for Go Grand Tourism advertising in the amount of $66,103

Date	Ver.	Action By	Action	Result
4/3/2018	1	City Council	Approved on the Consent Agenda

From

Amy Sprinkles

Title

Contract with WFAA for Go Grand Tourism advertising in the amount of $66,103

Presenter

Amy Sprinkles, Marketing, Communications and Library Director

Recommended Action

Approve

Analysis

Our Tourism Division would like to enter into contract with WFAA to spend $66,103 for television, social media and targeted eblast advertising Grand Prairie as a tourist destination this summer with ads appearing from May 14 through July 15.  Anticipated impressions (times viewed) are 8,750,000.

Financial Consideration

Funding for the contract with WFAA for Go Grand Tourism advertising in the amount of $66,103 is available in the FY 2017/2018 Hotel Motel Tax Fund (172110-61600).