From
Chris Hartmann
Title
USP190101 - Unified Signage Plan - Texas Roadhouse (City Council District 4). A Unified Signage Plan for Texas Roadhouse. Tract 2B02, Charles D Ball Survey, Abstract No. 197, City of Grand Prairie, Dallas County, Texas, zoned PD-29, within the I-20 Overlay District, and generally located north of W I-20, south of Sara Jane Pkwy, and west of Bob Smith Pkwy. The agent is Yelena Fiester, GreenbergFarrow, the applicant is Caitlin Kincaid, Texas Roadhouse Holdings, Inc., and the owner is Sally Smith Mashburn, Bob Smith Management Company. (On January 7, 2019, the Planning and Zoning Commission recommended approval of this request by a vote of 7-0).
Presenter
David P. Jones, AICP, Chief City Planner
Analysis
SUMMARY:
A Unified Signage Plan for Texas Roadhouse. Tract 2B02, Charles D Ball Survey, Abstract No. 197, City of Grand Prairie, Dallas County, Texas, zoned PD-29, within the I-20 Overlay District, and generally located north of W I-20, south of Sara Jane Pkwy, and west of Bob Smith Pkwy.
PURPOSE OF REQUEST:
The purpose of the request is to consider a variance to the sign standards in Article 9 of the Unified Development Code (UDC) through a Unified Signage Plan.
ADJACENT LAND USES AND ACCESS:
The following table summarizes the zoning designation and existing use for the surrounding properties.
|
Table 1: Adjacent Zoning and Land Uses |
|
Direction |
Zoning |
Existing Use |
|
North |
PD-353 |
Winding Creek Apartments (Under Construction) |
|
South |
PD-250 |
I-20, Commercial Uses |
|
West |
PD-29 |
Undeveloped |
|
East |
PD-29 |
Undeveloped |
ANALYSIS OF SIGNAGE:
The Unified Signage Plan includes wall signs and a pole sign and is analyzed in the table below. The proposed plan requires one variance.
|
Table 2: Signage Analysis |
|
Sign |
Allowed |
Provided |
Meets |
|
Wall Sign - North |
191.2 sq. ft. |
98.6 sq. ft. |
Yes |
|
Wall Sign - South |
194.57 sq. ft. |
98.6 sq. ft. |
Yes |
|
Wall Sign - West |
196.44 sq. ft. |
27.1 sq. ft. |
Yes |
|
Wall Sign - East |
185.93 sq. ft. |
0 sq. ft. |
Yes |
|
Pole Sign |
Pole Signs are Prohibited |
50 ft. Pole Sign |
No |
EXISTING POLE SIGNS ALONG I-20:
The applicant is proposing to construct a 50 ft. pole sign on the property. Although pole signs are prohibited, the number of existing pole signs along I-20 is significant. Exhibit C - Existing Pole Signs shows the location of the proposed pole sign in relation to existing pole signs north of I-20. City Council has approved pole signs in this area in the past:
• October 15, 2013: City Council approved a 55 ft. pole sign for Dairy Queen (SU131001/S131001).
• November 20, 2018: City Council approved an existing pole sign for McDonald’s (Case Number SU181102/S181103).
RECOMMENDATION:
The Planning and Zoning Commission recommended approval by a vote of 7-0.