From
Chris Hartmann
Title
USP141101 - Unified Signage Plan - Goodyear Signage (City Council District 4). Approval of a Unified Signage Plan allowing for the placement of an approximately 58 square foot static pole sign approximately 26 feet in total height from grade. The 0.91 acre property, zoned PD-36 and located within the I-20 Corridor Overlay District, is located at 2810 W. Interstate 20. The owner is Chan Lee, Goodyear Property.
Presenter
Chief City Planner Jim Hinderaker
Recommended Action
Denial
Analysis
PURPOSE OF REQUEST:
Per Appendix F, Section 4.A.1. of the Unified Development Code,individual tenant pole signs are not permitted within the I-20 Corridor Overlay. The applicant is seeking a waiver of this standard to erect an approximately 58 square foot static pole sign approximately 26 feet in total height from grade in front of their business located on I-20 frontage road. The applicant contends that the pole sign is necessary to generate new business from passing motorists.
Staff does not support the request.
CONFORMANCE WITH THE COMPREHENSIVE PLAN:
The Future Land Use Map (FLUM) of the 2010 Comprehensive Plan Update designates this area for Commercial uses.
RECOMMENDATION:
The Development Review Committee (DRC) recommends denial of this request.